Food is the new tobacco

Americans love to eat. I love to eat, and chances are, so do you. We love food so much, in fact, that our collective waistline is expanding to near-catastrophic proportions. Regardless of your opinion of the mainstream press’ breathless reporting on the obesity “epidemic” plaguing this country, the simple fact of the matter is that Americans are increasingly overweight and/or obese to the point of illness. Fortunately, the power to change is within each of us; unfortunately, there are some who are more than willing to “help” us along, by force if necessary. Like tobacco a decade ago, we’re on the verge of a war on food.
The evolution of tobacco from a quaint habit of the American Indians to subject of modern scorn is long and winding. From Joe Camel and the Marlboro Man to a glut of anti-smoking public service announcements, the use of tobacco has occupied both extremes of social acceptability in the span of little more than fifty years. Through a concerted effort to both demonize the tobacco companies and stigmatize the actual act of smoking cigarettes or chewing tobacco, the Federal government and various non-government organizations completely redefined the public perception of this once ubiquitous habit. That process began with the simple determination that smoking is bad for your health, and ergo, bad for society as a whole.
Similarly today, the federal government and various think-tanks, commentators, and academics tell us that the expansion of our collective midsection is bad for our health, and ergo bad for society as a whole. The facts and figures, unlike other crises of the day (global warming, for example), are fairly well unassailable. Over the last 30 years, the proportion of Americans who are overweight skyrocketed. The reasons why are varied and each contribute to the overall problem in different ways, but the end result is clear: Americans are packing on the pounds, and it’s slowly killing us.
Former FDA Commissioner David Kessler explains this situation in-depth in his book “The End of Overeating.” Dr. Kessler, a self-described pediatrician by trade, spent several years studying the changes in our lifestyle, as well as the evolution of food processing and marketing over the last half-century. Coupled with an understanding of the neurology of addiction and our internal reward system, he clearly explains how we arrived at the present state of affairs.
Unlike other books tackling the “obesity epidemic,” Kessler’s tome doesn’t level the blame at the farmer for producing foods laden with calories. This isn’t a Michael Pollan rant about the evils of “Big Food,” although Kessler does use that phrase to describe the industry, and he does explain processors’ and marketers’ complicity in enabling our own natural tendencies. In the end, however, Kessler explains that, like alcoholics progressing through an AA program, the responsibility for ending our addiction to over-consuming foods that are higher in sugar, salt, and fat content lies with each individual.
For farmers and agribusiness professionals, this is an important book. It’s easy to dismiss radicals like Pollan, or to scoff at propaganda like “Food, Inc.” or “King Corn.” Kessler’s work, on the other hand, is an accurate and relatively objective dissection of the relationship between humans and food. The implications of his book are serious, particularly as he outlines steps needed to curtail the unhealthy changes happening in our culture.
Like “Big Tobacco” before, “Big Food” is in the crosshairs. As an industry, it’s important that we understand the problem, and understand our role in its solution. Taking proactive steps to help “end overeating” is vital for both consumers, and food producers. It’s critically important to take ownership and control of the situation ourselves, before the government and its own radical enablers offer to do the job for us.
ANDY VANCE
Agri Broadcasting Network

Tobacco's appearance in advertising, films and TV shows may seduce a new generation

WHAT first attracted me to the multi-millionaire, Franco-Swiss financier and philanthropist Arpad Busson? It wasn’t his acute actor smokefinancial acumen, the fantasy of a life with a raffish demi-aristocrat on the Cote d’Azur, nor even the size of his hedge fund, but something more rebellious – it was the lit fuse that dangled so insouciantly between his thin lips.
Elle Macpherson’s ex and Uma Thurman’s on-off fiancé appears in the latest Harper’s Bazaar in a photograph that simply reeks of animal magnetism, all because of the addition of a single prop: a lit cigarette.
Curiously, another previously ungainly figure has been transformed behind a veil of smoke. In last week’s copy of ShortList magazine, portly comic actor James Corden, was similarly transformed into a far steelier and edgier character, again via the touch of La Diva Nicotina.
In reality, I can barely hold a conversation with a smoker, let alone drift off into a reverie of cocktails, romance and Egyptian cotton sheets. I find the breath of a smoker to be as tolerable as that of a salivating British bulldog. But the image still has a certain bewitching glamour, which movies, television and magazines are re-igniting.
Why does the cigarette, which brings with it such an ugly retinue, including halitosis, peri-oral lines, collagen degradation and, of course, the dark spectres of oral and lung cancer, still look so damn sexy? Well, one only has to watch a single episode of Mad Men, BBC4’s hit series set in the 1960s world of advertising executives, with their tight suits, black-rimmed glasses and two fingers of Scotch at noon all enveloped by the billowing fog of cigarette smoke, to feel oneself mentally reaching for a gold-crested pack of Sobranie Black Russian.
It is a trend noted by John Davidson, brand consultant, stylist and writer. “It is a bit of a fad at the moment as fashion is so hugely influenced by Mad Men, Tom Ford’s A Single Man, and Nine – three productions set in the early 1960s and all shot through swirling curlicues of cigarette smoke.
“There’s so much about the aesthetics of that era (especially America in that era) that seems incredibly compelling, especially now that we’re so bored with and exhausted by references to the 1980s. And the fog of cigarette smoke is certainly a big factor in capturing that period. But I don’t think it encourages people to believe that smoking is cool or sexy, let alone something that we all ought to be doing more of – it registers as a strange thing that people used to do, much like the hideous bullying and rampant sexism that characterises the goings-on at Sterling Cooper (the ad agency in Mad Men].
“Smoking has often added a powerful allure to movie and fashion imagery. One of my all-time favourite photographs is the iconic Helmut Newton still of an androgynous model in YSL’s le smoking – a lit cigarette held between her thumb and forefinger. It’s an incredibly powerful, sexy, provocative image. Millions of women might want to emulate this vision of nonchalant glamour, and it’s not an image that could be used by the anti-smoking lobby – but I very much doubt it ever inspired anyone to light up.”
The tragic fact, however, is that cigarette manufacturers have proven themselves adept at capturing the hearts and soon-to-be-blackened lungs of millions of men and women through the power of a simple image. In the 1920s, when tobacco barons were concerned that only men were picking up the habit, thus depriving them of half the market, they organised photographs of suffragettes smoking what were described as “torches of freedom”. Smoking was immediately wrapped up with the image of rebellion. It was an idea furthered by James Dean in his portrayal of definitive teen angst in Rebel Without A Cause, whose poster saw the star cradling a lit cigarette, making them an obligatory accessory for disaffected youth everywhere.
Of course, it is hard to rebel when a behaviour has been adopted by the masses. The irony is that our aggressively no-smoking culture could be the petri dish for a new generation of rebels. Certainly Ash Scotland, the anti-smoking charity, is concerned about the new vogue for images of celebrity smokers and the negative effect they could have on the younger generation.
“Sadly the image of celebrities or ‘cool’ models smoking is often one that is very attractive to young people who aspire to be like these icons,” said Sheila Duffy, the charity’s chief executive.
She added: “A lot of work is done trying to prevent young people from smoking and educating them in the harm caused by smoking so such images are very unhelpful.
“Both prevention and available and accessible stop-smoking support are essential if smoking is to be tackled in Scotland. After all tobacco is a uniquely dangerous product. There is no other product sold in our shops which if used as directed can kill you.
“Fifteen thousand young people in Scotland take up smoking every year. There are many social and cultural reasons. Teenage smoking has often been seen as cool or a rite of passage, but over the past few years there has been a cultural shift. We now are not only seeing fewer teenage smokers, but also more active involvement in youth-led prevention projects such as peer education and youth advocacy.
“They are raising awareness about smoking and the harm caused by tobacco to their peers and others and this is set to increase in the decade ahead. Without tobacco, our young people have a much brighter future ahead of them.”
Although cigarettes still exude an edgy glamour, especially when pressed between the pursed lips of a skinny model, we only have to look at one of their loyal disciples, Kate Moss, to see how she has aged beyond her non-smoking peers.
The damage smoking does is seen every day by Dr Darren McKeown, one of Scotland’s leading aesthetic medical practitioners, with clinics in Glasgow and Harley Street.
“It used to be very fashionable to smoke but I think those days are well and truly over. Beautiful young models and handsome icons were often photographed taking long sultry draws from cigarettes, but the reality was that if they carried on smoking then they didn’t stay looking young and beautiful for very long. A common misconception is that the only effect cigarette smoke has on the skin are the fine lines above the lip, the so called ‘smokers lines’. In fact, the damage to the skin is much more extensive. Chemicals inhaled in cigarette smoke stimulate an enzyme which breaks down collagen, prematurely ageing the skin all over the body with deeper lines and wrinkles across the entire face, not just the top lip.
“What makes matters worse is that smokers also tend to be thinner with less subcutaneous fat on the face. As we get older we rely on a healthy layer of fat to keep the face looking youthful and plump and when this is lost the face looks old and gaunt. Couple this with the poor skin quality and it is easy to understand why smokers in their early thirties can often look well into their forties.
“It is my job to help men and women maintain their looks as they get older although there is only so much I can do. If people want to look the best they possibly can then they need to work with me, leading a healthy lifestyle and particularly avoiding cigarettes.”
There are attempts to eradicate the image of the smouldering cigarette, or at least elevate it to the top shelf out of the reach of smaller hands.
Anti-smoking lobbyists would like to see all films which feature smoking slapped with an 18 certificate, but even if they are successful the beguiling glamour that confronts the reader with the flick of a magazine page may still remain.

Smoking: the facts

• SCOTLAND remains entranced by nicotine. Four years on from the introduction of the ban on smoking in public places and our national fingers remain sepia stained whilst our lungs are filled with tar. Figures released last month by the Office of National Statistics show that 24 per cent of all Scots smoke, a drop of just 1 per cent since the ban was enacted.
• The figures in England and Wales are lower, with just 21 per cent of the population smoking. Scotland also has a larger proportion of heavy smokers – those who suck their way through 20 or more cigarettes each day – at 8 per cent compared to 6 per cent in England and Wales.
• There are smokers who are proud of their defiance in the face of society’s continued hostility to their habit. When the figures were released, Simon Clark, director of Forest, the smoker’s lobby group, said: “People have not given up smoking. They smoke elsewhere, in the street or at home. In many cases, smokers are digging in their heels and reaching for fags in defiance.”
• Or, alternatively, the addictive grip of decades of practice is proving harder to wrestle loose. Tragically, there is one way smokers are quitting: each year 13,500 deaths are caused by smoking.
• There is still cause for celebration, however. A separate Scottish Government report has found that since the smoking ban there has been a 19 per cent drop in heart attacks among smokers, a 39 per cent drop in second-hand smoke exposure to adults and children and an 89 per cent drop in exposure to bar workers.
12 March 2010
By Lori Anderson, Scotsman

Government and Big Tobacco make Native Americans the Low Man on the Totem Pole

Tucked away along a waterway in Mastic, Long Island is Poospatuck, the smallest Indian reservation in New York State. It means “Where the water meets” and is home to 400 enrolled members of the Unkechaug tribe of Native Americans. It’s difficult to discern where exactly the reservation begins and ends. There are no visible signs to guide your way, no glow from a towering casino to mark the spot. Once you happen upon Poospatuck, however, there’s no mistaking you have arrived.
Large billboards advertising native-brand cigarettes adorn the façades of several homes converted to tobacco shops and traffic moves briskly in and out of parking areas. People are finding their way here for one reason only: cheap cigarettes.
Harry Wallace is the elected chief of the Unkechaug Nation who has found himself at the center of one of the largest controversies native american tobaccofacing Indian nations today. He is also the owner of Poospatuck Smoke Shop, a bustling retail enterprise nestled in a wooded area deep within the reservation. Hanging boldly from the deck of the quaint wood shop on Wallace’s property is a sign that reads “Sovereignty Yes, Taxes No.”
Behind the shop is an office where Wallace conducts the business of his enterprise and the tribe. On the right side of the office is a wall of legal books that remind visitors that Wallace is not just an entrepreneur but a lawyer, a skill that has proven vital to the survival of Poospatuck. As I enter, he is talking to his staff and admits to being slightly irritable due to a strict diet and having recently kicked the caffeine habit.
“I’m trying to take care of my health,” he says.
Wallace was recently diagnosed with diabetes, one of the most common diseases plaguing Native Americans. This affliction makes him a statistic. Harry Wallace hates being a statistic.
Born in Flushing, Queens, Wallace lived there until his grandmother’s house burned down, forcing his family to move to Williamsburg, Brooklyn. As a kid he would make frequent trips to Poospatuck and recalls a beautiful place.
“People built their own homes and kept the powwow grounds in good shape,” he remembers. “They had socials and there was this old dock with rowboats and you could actually swim in the river.”
In the early ’70s, Wallace got what was then a rare opportunity for a financially supported college education at Dartmouth College in New Hampshire. This chapter in his life would change him forever and connect him with his heritage in a way he never conceived of before.
As it turns out, the Dartmouth years provided as much education as they did turbulence, as Wallace was at times confronted with blatant racism. “I ran into a conflict the first day I got there,” he laughs, recollecting a fight stemming from a racist comment made by a football player.
After college, Wallace moved back to Brooklyn to start a family and received his law degree from New York Law School. He began practicing law in New York City in 1983, which he did for nearly 10 years before returning to Poospatuck.
“My mother asked me to,” shrugs Wallace. “She said, ‘We need your help to take care of our land.’”
Upon his return he describes finding only “desolation.”
Gone were the pristine waters of his youth, sullied, he says, by industry and the refuse from duck farms at the mouth of the canal that Poospatuck lies adjacent to. The shellfish were gone and many of the residents who had existed on a marine economy had fallen into abject poverty; not an unfamiliar condition on reservation land throughout the country. Time and natural resources had run out for the inhabitants of this tiny reservation until the most unlikely of scenarios provided a dubious light at the end of a dark tunnel.
“It’s cigarettes, man.”
Because so many states have driven up the cost of cigarettes due to tax levies, they are cheaper to purchase from retailers on Indian reservations who don’t recognize government taxes on retail tobacco. The disparity has led to an economic boon that is creating newfound wealth and generating badly needed funds in some of the most poverty-stricken areas of the country.
But not everyone is happy about the burgeoning success of Native Americans. Many state and federal elected officials feel as though they are being cheated out of sorely needed tax dollars and anti-cancer advocates claim that tobacco consumption hasn’t decreased as a result of taxes; demand has merely shifted toward the unregulated Indian marketplace. Ironically, the biggest threat to the native cigarette industry may actually be from the cigarette companies themselves.
With the Great Recession as the backdrop to this unfolding drama, the stage is set for a David versus Goliath battle between Indian Country, the US government and Big Tobacco.
The price disparity between cigarettes available from reservations and traditional American-based retailers is at an all-time high. A carton of Marlboro cigarettes, the most popular brand in America, will run the consumer as much as $95 in New York City (NYC), where Mayor Michael Bloomberg has initiated an all-out war on smoking. The same carton costs somewhere in the neighborhood of $43 at a Native American-owned smoke shop on reservation land. This is the result of so-called “sin taxes” applied by state and local governments who use the additional tax to balance budgets and discourage consumption for public health reasons. While retailers and local municipalities have cried foul for several years about the inequity of cigarette pricing, it wasn’t until recently that these cries reached a fever pitch.
But the rise of the Native American tobacco entrepreneur has also contributed positively to the overall economic conditions on some reservation territories. The burgeoning Indian cigarette trade is having the ironic effect of creating tribe-funded public welfare systems that address health issues such as diabetes, drug addiction and heart disease that have crippled Native Americans.
The stunning growth of the Indian tobacco trade has drawn the ire of some powerful people and corporations, and together they are collaborating with remarkable efficiency to wage an epic political and economic war against Native American tribes. The cast of characters involved in the battle is like something out of the movie The Insider. Senators, governors, congressmen and women, local politicians, the U.S. Postal Service, Homeland Security and the mayor of Gotham are all playing key roles in targeting the native Indian tobacco trade. But it is Big Tobacco that is controlling the game and moving these powerful interests around the chess board like a master.
Don’t Tread on Us
New York State (NYS) is ground zero for the attack on the native cigarette trade. On one end of the spectrum, the 55-acre Poospatuck reservation is being called a bootlegger’s paradise and is a defendant in several high-profile lawsuits from neighboring municipalities. At the other end is this highly organized and extremely well-funded Seneca Nation, located on three territories in upstate New York. If Poospatuck is a minor league ball team in this scenario, then the Seneca Nation is the New York Yankees. Both tribes are fighting enormous, yet entirely different, political battles.
Despite the differences in size and resources, both nations cite the same reason for why the US government, at any level, is forbidden from interceding in their affairs: sovereignty. To understand sovereignty, it is helpful to think of these nations not as territories within US borders, but as geographically and politically independent nations far away. In every instance the theory of sovereignty is invoked by Native Americans, imagine it being invoked by leaders of small nations abroad instead of in your backyard.
The economic extremes that Poospatuck and Seneca Nation represent are as divergent as their take on the nature of sovereignty and the legal rights associated with it. For its part, Poospatuck is not federally recognized as a reservation, but it is recognized by NYS. Chief Wallace of Poospatuck believes that the fact the Unkechaug never sought federal recognition is perhaps an even greater claim of sovereignty than any agreement could possibly provide.
“The BIA [Bureau of Indian Affairs] cannot confer sovereignty,” scoffs Wallace. “All it was, all it is and continues to be, is an agency that manages funds. This whole notion of sovereignty was created as fiction during the Nixon administration. You cannot confer sovereignty, you can only recognize it.”
Conversely, the Seneca believe their sovereign rights are superior to other tribes who are federally recognized because Seneca territories in western New York are protected by what is known colloquially as the Buffalo Creek Treaty of 1842. The treaty explicitly states that the “lands of the Seneca Indians, within the State of New York” are protected from “all taxes.” For the Seneca people this is impenetrable language and the basis of their claim of total sovereignty and independence.
But as one quickly learns from reporting on Indian issues, nothing is absolute in Indian Country.
Chief Wallace believes that the Seneca stance may have deleterious repercussions on Poospatuck’s assertion of sovereignty. “When we negotiated with the state in the past we had a unified coalition with the League of First Nations,” says Wallace. “Most of the Indian Nations were a part of that coalition. That unified front is not there today.”
Robert Odawi Porter, the senior policy advisor and counsel to the Seneca Nation, offers a slightly different viewpoint. “We’re still united with other nations in the state but our constitutional government is what sets us apart. We’re a stronger and more functional government.” Then he carefully adds, “There are times that our advocacy is common.”
Standing together at this time may be more important than ever before, as impending federal laws and mounting legal challenges against these nations have everyone running for cover, leaving the tribes to defend their economic rights on their own. Even a representative from the New York Civil Liberties Union said that Native American issues are “not our area of expertise” and declined to comment on the issue.
As to why no organizations or individuals are likely to come to their defense, it’s simple. As Chief Wallace says, “It’s cigarettes, man.”
The Long and Winding Trail
Because cigarettes have such a deservedly unsympathetic role in modern society, it’s no wonder there is little support for any cigarette retailers. Questions of fairness and free enterprise fly out the window due to the simple fact that cigarettes kill people. Even still, Wallace is incredulous at the attack on the Native American smoke trade for reasons beyond the economic peril it places them in.
“They’re the ones that turned a Native American sacrament into a carcinogen,” he says in disgust.
When America declared itself free, indigenous people were herded like animals onto isolated areas of the burgeoning nation. Stretches of remote desert lands and parcels nestled in the secluded woodland areas became homesteads for Native Americans. Their numbers were decimated and the survivors were humiliated. Yet, in the beginning, there was still food to eat and some freedom to move about. But the influx just kept coming.
Says Porter: “Personally I don’t think it sunk in with our people that the usage of our land was so severely restricted. We weren’t used to lines being drawn on a map.”
Over time, a sea of white faces pushed deeper and deeper into the country—slowly at first, then like a dam bursting, they rushed through the forests and across the plains. Pretty soon they were everywhere. They brought machines and ushered in the Industrial Revolution. Gradually, the skies turned gray, the waters turned brown and the earth lay fallow.
This part of the story took 400 years. The next part took much less time.
Native Americans became like prison inmates adapting to life on the “inside.” By the mid-20th century the Native American population living on reservation land was among the poorest on Earth. The game was long gone and the earth and seas were poisoned. Fast food, low-wage jobs and hustling were part of the daily routine. If you stayed, you hustled. And you probably drank. If you were a woman, there was a one-in-three chance of being raped in your lifetime.
This was life on “the res” and for many tribes, it still is.
For the most part, reservations are rural ghettos, forgotten wastelands with few opportunities to get ahead. This concept of “getting ahead” in America usually starts very simply. Find a job. Buy a home. Take out a home equity loan to start your business. As the business grows, you have the option of paying off that loan and securing business financing. But this is precisely where the Indian economic dream ends.
Because reservation land cannot be owned by anyone, the land and any structure on it cannot be leveraged. Put simply, if it cannot be repossessed, you can’t take out a loan on it. Therefore, even the most industrious Indian entrepreneur has been unable to tap into the source of financing that is behind nearly every great American story of growth and industry.
As an attorney, Chief Wallace was able to make a living practicing in New York City and save enough to open a business on the reservation. He credits his business savvy to this experience, saying, “I always worked for myself as a lawyer and not in a firm.” But expanding his business was more challenging. “I have tried many times to get credit. When [lenders] realize they can’t secure my building, the conversation always ends there.”
Then along came the ’80s and, for some tribes, everything changed.
The Indian Gaming Regulatory Act of 1988 articulated a one-size-fits-all approach to establishing gambling on Indian lands. For some tribes gambling brought indescribable wealth. For others it was marginally effective. For most it had little impact because their remote locations made it nearly impossible to draw large enough crowds to ensure profitability.
Other tribes, particularly in western states, found economic success by exploiting the natural resources beneath reservation lands. In one of the more ironic twists of fate, the barren lands turned out to be more resource rich than anyone would have anticipated. But just as selling cigarettes and running casinos present moral challenges, blasting apart the earth to retrieve fuel for an increasingly industrial world presents an ethical challenge to a population long considered to be stewards of the environment. But when faced with third-world poverty and few prospects for a better life, you do what you have to do.
Of all the paths that lead out of poverty, selling cigarettes became by far the most consistent and profitable trade for most reservations.
Tobacco Wars: In the Trenches
In January 2009, NYS Assemblyman Michael Benjamin (D-Bronx) floated a bill to remove “the Poospatuck Indian Reservation from being recognized as an Indian Tribe in NYS.” Benjamin introduced the legislation “in response to a New York Times investigation of the Poospatuck Indian tribe, which seems to be nothing more than a criminal enterprise.” When I visited Wallace late last year, he had choice words for Benjamin, calling him “a political hack whose premise is based on newspaper articles. You don’t deserve the seat you hold. No wonder the state is fucked up if you’re indicative of the talent that emanates from that office.”
But people like Benjamin are more of an annoyance than the gathering storm of deadly serious lawsuits that Poospatuck finds itself defending. In 2009, Judge Carol Amon of the U.S. District Court for the Eastern District of New York issued a ruling requiring Poospatuck to pay taxes on all cigarettes sold to non-natives from reservation smoke shops. Amon essentially ruled that Poospatuck could not claim protection as a sovereign entity.
With the Amon decision on appeal, the tribe caught a break shortly thereafter when Judge Kiyo Matsumoto, also of the Eastern District, issued a vastly differing opinion on a separate suit brought by Gristedes. Matsumoto found that the Unkechaug people of Poospatuck met the burden of proof of establishing that they are legally recognized as a sovereign tribe by federal standards. Although this is different than federal recognition by the BIA, for Poospatuck it is just as powerful and has provided temporary cover. While Wallace is confident that the judicial system will ultimately clear Poospatuck of the immediate hurdles, the fight is taking its toll.
Through it all, NYC and NYS assert that Poospatuck is little more than a weigh station for cheap, untaxed and unstamped cigarettes that are being sold in massive quantities off the reservation. The state, during the waning days of the Cuomo administration, crafted legislation to establish a couponing system that would track these sales and require reservations to pay taxes on all cigarettes sold to non-native customers. Any cigarettes sold to enrolled members of the tribe would be exempt from the tax. The New York tribes were up in arms, having not been consulted on the matter, and argued that any law passed by a foreign government such as New York that is not recognized and adopted by the tribes themselves is unenforceable.
The Pataki administration attempted to enforce the regulations, known as 471-e, in 1992 and 1997. Both attempts were met with angry throngs of organized and armed Indians who blockaded the NYS Thruway, held up traffic and burned tires in protest, ending in a standoff with state troopers. Wishing to avoid further conflict, the Pataki administration instituted a policy of forbearance, which basically acknowledges that although New York deems the law to be valid, without tribal consent there is no clear and official method of enforcement, and the issue was dropped.
Desperate to close a rapidly expanding budget deficit yet anxious to avoid similar conflict, NYS Gov. David Paterson sent a letter last September to the U.S. Attorney’s Office, inquiring as to the level of support NYS could expect if it decided to pursue visiting a coupon program on Indian reservations.
It was the last line of the letter, which was leaked almost immediately, that provoked strong interest in several channels and brought the debate back to the front lines. In it, Paterson wrote: “I would be grateful if you would please review this matter and provide me with your assessment as to the likelihood of violence and civil unrest should the Tax Department begin the implementation of Tax Law 471-e. Furthermore, I would appreciate your operational commitment to help mitigate any disturbances that might occur in each of your Districts if implementation were to occur.”
Tribes throughout New York saw this as a shot across the bow and all eyes shifted to the Seneca Nation.
With the state running out of money, Mayor Bloomberg on the offensive in court and unrest among the tribes, the state legislature turned its focus to the tribes’ booming cigarette trade. In October 2009, the Senate Standing Committee on Investigations chaired by NYS Sen. Craig Johnson (D-Nassau) held a hearing to determine the extent of the loss in tax revenue to New York. In a spirited session before a packed room of Indians from nations across New York, the panel attempted to nail down an answer, which proved to be nearly impossible.
According to the testimony of William J. Comiskey, the deputy commissioner in the Office of Tax Enforcement, the department estimates “that if all cigarette transactions conducted through Native American merchants with non-Indians were properly taxed, New York would collect additional state revenue of approximately $220 million. Because complete compliance is not likely, the actual number achievable would be less.”
Eric Proshansky, from the Corporation Counsel of the City of New York, zeroes in on the Poospatuck Reservation in his testimony claiming that the deliveries to Poospatuck “amounted to a $155 million tax loss in 2007 alone, for the State alone.” He then concluded that “if those cartons replaced sales in the City, as the evidenced proved that many of them did, that amounts to City tax loss of up to another $155 million in 2007 alone.”
Steve Rosenthal, former tobacco retailer and frequent testifier at tobacco hearings, estimated the annual loss of tax revenue to NYS to be approximately $1.6 billion.
For his part, Proshansky is largely critical of the Paterson administration, stating that the “failure of the State of New York to enforce the laws with respect to reservation sales is directly responsible for the loss of many billions of dollars that rightfully should have gone into the public treasury.” He went on to say that, “It hardly seems like good public policy to leave so much lawful tax money in the pockets of bootleggers.”
Richard Nephew of the Seneca Foreign Relations Committee dismisses the city’s claims altogether. “Long before the Indians started selling cigarettes there was a black market of cigarettes heading into New York City,” Nephew tells the Press. “They’re just utilizing us as scapegoats.”
Yet with all of the talk about numbers of cartons and billions of dollars lost to reservations, the city and state are reluctant to talk about how much is lost to bordering states and states as far away as North Carolina due to lower state tax penalties. For all of the attention that focuses on Indian reservations there is no discussion of requiring other states to curb the sale of tobacco to New York residents. Theoretically, if it abided by the same regulation, it is attempting to pass with respect to Indian reservations, then NYS should be sending state troopers into Pennsylvania demanding the records of all tobacco transactions to New Yorkers and payment thereof. This, of course, is never going to happen.
Up In Smoke?
The hearing began to head down a slippery slope when the panel brought JC Seneca, Tribal Councillor for Seneca Nation, up to testify. During the question and answer period, NYS Sen. Martin Golden (R-Brooklyn) said it was only fair that the New York tribes share the burden of the financial crisis, sending the crowd and the Seneca members into a frenzy. Sensing the growing anger of the attendees and referencing the conflicts during the Pataki years, Golden tried to strike a conciliatory note with JC Seneca, saying he didn’t seem like the type of person that would resort to violence. Seneca simply replied, “Then you don’t know me very well.”
Not wanting to agitate the situation further during the hearing, the committee members turned their attention to the governor’s representative. But Peter Kiernan, counsel to Governor Paterson, refused to take the bait when pressed aggressively by the committee. Reluctant to engage either the legislature or the tribes present, Kiernan offered testimony that included language like: “A US dollar spent on an Indian reservation in New York is a dollar put into motion in the New York State economy. Every time that dollar is re-spent or invested is good for New York.”
But with Gov. Paterson barely holding onto his office, there is blood in the water. On March 2, NYS Sen. Carl Kruger (D-Brooklyn) called for full compliance and the revocation of the forbearance policy and went as far as to call Gov. Paterson “a willing and active partner in a longstanding travesty that has hurt legitimate businesses and robbed billions from our state.”
In a statement issued exclusively to the Press, Seneca’s Richard Nephew fired back, saying: “It should occur to some that we are heading into an important election year for New York State politicians. I believe this is largely politics being played out for the public. Paterson, Klein, Kruger, Golden and others may be blowing their own brand of smoke, engaging in political theatrics against the backdrop of New York’s economic crisis.”
Perhaps in an effort to show strength during a troubled time, Gov. Paterson reversed his stance in recent weeks, proposing a new set of regulations that would essentially choke the supply to reservations located in New York.
Included in the regulations are exact calculations for how many cigarettes would be allowed to be delivered to reservations from certain state-approved wholesalers. The law calculates Poospatuck, for example, would only be allowed to take delivery of 8,100 packs of cigarettes every quarter. The calculations are based upon the number of enrolled members each tribe reports and the theoretical consumption on Indians who live on the reservation. Sales of any other tobacco in the state that is not through these approved retailers would be strictly prohibited and the manufacturers would then bear the burden and risk losing the ability to do business in New York.
This proposal is currently in the public comment period and will most likely be met with several reservation-based challenges for the courts to untangle once again. But in a state with as many problems as New York right now, these efforts are child’s play compared to what is taking place on the federal level.
Gods and Generals
There is impending doom for the tribes in federal legislation that seeks to curtail the growing Indian cigarette trade, known as Prevent All Cigarette Trafficking Act of 2009 (PACT). It’s an act that has the support of almost every sitting politician in America today. The act itself would prevent retailers from mailing cigarettes purchased by catalog or on the Internet through the U.S. Postal Service (USPS). Private delivery services such as United Parcel Service and Federal Express already have voluntary bans in place to prevent bulk mail order purchases of tobacco, but the USPS operates under no such agreement. Cancer organizations and elected officials are supporting PACT for the obvious reason of protecting public health by cutting off part of the cigarette supply chain, but there is another unlikely supporter of this bill: Big Tobacco.
The growing cigarette trade on tribal lands was never much of a concern to the multi-billion dollar tobacco industry until Native American retailers began manufacturing and promoting native-owned brands. Brands such as King Mountain and Seneca (unrelated to the tribe) have gained a tremendous following and begun encroaching on Philip Morris’ territory by gaining market share. This phenomenon has turned the relationship between Big Tobacco and Indian smoke shops on its ear. As the tobacco industry and US government combine efforts to attack Indian cigarette sales, the dispute between Big Tobacco and Indian Country grows by the day. Wallace has already banned all Philip Morris products and claims to have felt only a minimal impact to his gross sales.
As this relationship erodes, Philip Morris has ratcheted up its lobbying effort to support the government ban on shipping cigarettes through the mail. It’s a stance that on the surface seems confusing, but the tobacco industry is no stranger to the upside of paradox.
One of the most notable examples was the effect of the cigarette advertising ban on television and radio imposed in 1970. Due to the ban on broadcast advertising, the major tobacco companies at the top of the industry were able to protect their positions because a new entrant to the market was unable to effectively advertise its brand to a broad audience. Indeed, the advertising ban has contributed to freezing these positions in a time capsule with companies such as R.J. Reynolds (Camel), Lorillard (Newport) and worldwide leader Philip Morris (Marlboro) maintaining levels of market share domestically.
A more recent example was in 1998 when it appeared as though Big Tobacco might be dealt a significant blow. Under pressure from several states with massive pending lawsuits against them, Big Tobacco entered into a landmark agreement known as the Master Settlement Agreement (MSA). Under the terms of the deal, the tobacco companies would fork over $200 billion over a 20-year period to 46 states that enjoined in an action against the major tobacco companies. The states who received this money were then supposed to put the funds to good use toward health care and anti-smoking initiatives. In return, the tobacco companies would be indemnified from future claims against them.
Instead of Big Tobacco’s wallet being negatively impacted by the MSA, the opposite occurred, with the tobacco manufacturers simply hiking the base price of cigarettes to a level that covered the payments to the states while receiving full indemnification against future claims.
Big Tobacco’s ability to display contrition and a willingness to address public health concerns while reaping huge rewards as a result of this behavior provides a useful context in which to understand its support of the PACT Act. The only businesses affected by the ban on cigarettes in the mail are the native retailers who have exploited the tax disparity issue and reinvested into native-owned brands. By targeting this methodology, Big Tobacco gives the appearance of cooperating with the government, showing a concern for public health and eliminating competition for market share.
Native American entrepreneurs in turn became victims of their own success.
The last remaining step in the process, or nail in the coffin, is to guarantee passage of the PACT Act. So Big Tobacco tied it to an issue that most elected officials would never argue with: Terrorism.

Terrorism and Tobacco

In April 2008, U.S. Rep. Peter King (R-Seaford) issued a report titled “Tobacco and Terror.” The report attempts to draw a straight line between the sale of untaxed cigarettes on Indian reservations to non-Native Americans and terrorist groups such as Hezbollah. In it, King wrote: “It is possible for these Arab networks to rely on suppliers in lower tax states such as Virginia and North Carolina as well as Hezbollah-linked front companies in various free trade zones around Latin America. However, sources told the committee that in NYS the smuggling networks rely primarily on access to the Native American Indian reservations for tax-free cigarettes—for obvious financial reasons.”
King’s primary evidence is “a North Carolina based operation that forwarded a total sum of $100,000 to Hezbollah in 2000.” Before 9/11. Based upon this data, the report arrives at the conclusion that: “In just two months of illicit cigarette trade operations, a motivated terrorist cell could generate sufficient funds to carry out another September 11th-style attack, in which operational costs were estimated to be $500,000.”
That’s a pretty sensational conclusion from the evidence proffered in this report. But it may be all the fuel necessary to provide the impetus to pass the PACT Act. The link to terrorism has many, including Chief Wallace, concerned beyond the impact of this bill. “National Security interests,” he says, “may play a part in taking the rest of our land.”
PACT has seen relatively few bumps along the road to passage—quite a feat given the climate of severe partisanship that currently chokes Washington. The key to this lies in the main body of the bill authored by U.S. Sen. Herbert Kohl (D-WI), which says: “We can no longer continue to let terrorist organizations exploit weaknesses in our tobacco laws to generate significant amounts of money.” With that, Kohl closed the loop begun by King by linking the Altria (Philip Morris)-backed bill to prevent mail- and Internet-order tobacco retailing. Seneca Nation saw this coming.
“When Peter King came out with his report,” sighs Seneca’s Porter, “that was the brush that all Indians were painted with. Those types of propaganda are hard to fight against.”
JC Seneca was, however, not impressed with the new strategy. “We’ve been fighting terrorism since 1492. The issue is sovereignty. To protect what we have today like what our ancestors fought for.”
PACT has already passed the House with unanimous support from all of New York’s Congressmen and women. The U.S. Senate version lists Senators Charles Schumer and Kirsten Gillibrand, both Democrats, as co-sponsors. While Schumer recently opened the door to listening to the Seneca Nation, which would be most affected by the bill’s passage, Gillibrand has remained publicly silent on the issue. This has Indian Country enraged and crying foul at Gillibrand’s much-touted ties to Altria, the parent company of Philip Morris, who Porter alleges to be the one “banging the drum” for the passage of PACT. According to a New York Times report, while an attorney, Gillibrand represented Philip Morris in a sensitive case and as senator she has taken in tens of thousands of contribution dollars from the tobacco giant.
But another Times article this week indicates that the Senecas have been actively lobbying elected officials with some measure of success. According to the report, “two or three Democratic senators” are trying to stop the bill. But with the PACT Act being shopped as an anti-terrorism bill, time may be running out for New York’s Indians.
The Inevitable Conclusion
The past 20 years have brought a sense of optimism and independence to Native Americans, who have begun to create infrastructure on reservation land and become, in some cases, a vital part of the economic engine in the regions they exist within. In western New York, according to the Seneca Annual Report, the Nation “operates a $1.1 billion economy that employs more than 6,300 people, Seneca and non-Seneca.”
As the Seneca economy grew over the past two decades, it poured funds back into areas like health care and badly needed projects. Seneca’s Richard Nephew takes a shot at the U.S. government, saying: “We’re a government that provides for our people,” moreover, “we’re not emptying people’s pockets.” Porter likewise adds, “We have what Americans are fighting for: top-to-bottom health care.”
JC Seneca cites the problem New York has in losing big business to other regions of the country and wonders why politicians, particularly an upstate official like Gillibrand, wouldn’t want to work together with the Seneca people. “We’re not a company that’s going to pack up and head out of state.”
Though not on the same scale, Chief Wallace also argues that Poospatuck has increasingly contributed to the local economy.
“We approved fuel oil for our seniors from a local company,” he says proudly. “We spent $1.8 million on home improvement with approved contractors through the [Suffolk] county. We spent about $200,000 hooking up water to municipal services. Put drains in, improved powwow grounds and purchased a new building.” Wallace points out that a local contractor was chosen to construct a new community center at the heart of the reservation.
Perhaps most impressively, the leaders of Poospatuck created a fund that last year gave every household $15,500 toward home improvement. The funds had to be made payable to an approved third party home improvement contractor to ensure that they went exclusively toward construction and beautification. Tribal members call it the “fifteen five.”
Wallace Wilson, a 29-year-old member of the tribe who works for Chief Wallace, says: “The impact of the fifteen five was a complete change. Just last year it was a dump.”
In New York, the new regulations proposed by Paterson would restrict the flow of cigarettes to reservations while the PACT Act will block Indian retailers from fulfilling cigarette orders through the mail. If the US government is successful in clamping down on the cigarette trade on reservation lands, then this brief encounter with prosperity will most likely come to an unceremonious end. An economic noose is being gradually slipped over Native Americans, who are being quietly led to the gallows, as they have been so many times before. Under the executioner’s mask is the tobacco industry, preparing to pull the lever and release the floor beneath them.
But the tribes have vowed that they won’t go down without a fight. “There are two paths we can go on,” states JC Seneca. “Diplomacy or controversy and confrontation. They want controversy and confrontation? They’ll get it.”
Should the tribes find themselves on the losing side of the battle, they may be forced back into another prolonged era of poverty and hopelessness. The resulting job losses and increased dependence upon social services and welfare may have the ironic effect of forcing the states to pick up the tab.
The only winner here is Big Tobacco, able to once again manipulate the public and our politicians at will to maintain dominant market share. Their products are addicting to people and their power is intoxicating to politicians, because, as Wallace so aptly puts it: “It’s cigarettes, man.”
By Jed Morey, Longislandpress
Mar 11th, 2010