On May 31 people around the world celebrate World No Tobacco Day (WNTD). This year, WHO has chosen the “tobacco industry” as its theme to emphasize the need to remain vigilant for any attempts of the tobacco industry to undermine the control of production activities, which adversely affects the tobacco drive.
Below is just one example of hidden advertising: During the inauguration of the newly constructed section C at the School of Economics Diponegoro University in Semarang March 22, 2012, executives of the company, Michael Bambang Hartono, said the company spent Rp 13.4 billion (1.5 million U.S. dollars) to build and support facilities for the university. This advertising will “concern» Djarum and “commitment” to improve the quality of education in Indonesia.
Cigarette Company also planted trees on the campus of the University in a clear show of concern for the environment. In his speech of thanks, rector of the university, Sudharto P. Hadi said that “concern for the environment is providing a good education. When we succeed in providing both, a person’s life will be balanced.”
Thus, the dean of the school of the University of Economics, Muhammad Nasir presented Mikhail Dedication to education for the development of the award during the collection of high school graduates.
WNTD should focus on the need to identify and counteract harsh and more active efforts of the tobacco industry to deceive the public, especially young people, students, teachers, trainers and academic supremacy of the serious health risks of smoking. It is true that the contribution of Djarum and other tobacco giants are significant in terms of money value. But in proportion, it may be not so much.
According to Forbes magazine, Djarum tycoons R. Budi Hartono and Michael have accumulated $ 14 billion this year. Construction of the school of economics is only one ten thousandth of their wealth. This “advertising” does not need to display mandatory health warnings, but the company has earned the “Outstanding Academic Award” and has received wide public coverage (Jakarta Post, March 28).
It is now known that the tobacco epidemic kills 6 million people a year. If unabated, by 2030, tobacco-related diseases claim the lives of up to 8 million people, with more than 80 percent of low-and middle-income countries. According to the Indonesian Ministry of Health, in 2010 approximately $ 229,990,000 was spent on tobacco-related diseases.
Why are so many victims? The answer to this question is: “Because smokers are hooked.” Nicotine is highly addictive substance in tobacco Tobacco is very dangerous. Even the tobacco industry recognizes that, as shown in the warning about the dangers of tobacco smoking contained in advertisements. Because of the addiction to tobacco manufacturers are stronger and richer than ever. They have become a major source of government revenue and major sponsors social events, as well as suppliers of scholarships for students and prospective athletes.
The earlier teens start smoking, the harder it is for them to quit the habit. In 2001 young smokers aged 10-14 years is 9.5 percent of smokers. This number increased to 17.5 percent in 2010, which indicates the success of the industry to attract young people to smoke (Basic Health Survey 2010). In our interaction with the tobacco companies at any time we receive funds, donations, grants, sponsorships, etc., there are three points we should always remember and will have more to remember not to forget them.
First, the tobacco industry are cruel to produce and promote products that are lethal kills more than five million people each year, smokers and nonsmokers alike (WHO 2012). The dead to prove tobacco killed more people than “The Second World War, AIDS, cocaine, heroin, alcohol, car accidents, murders and suicides combined.” Second, the tobacco industry tricks for the creation and development of addictive products, which are fatal, and to bring toxic products contained in cigarettes. Last, the tobacco industry pretends that it is cool by the orientation of young people to replace older smokers when they leave.
As tobacco use is one of the leading preventable causes of death, the World No Tobacco Day 2012, and over the next few years, WHO urges countries to put the fight against the tobacco industry based on their efforts to combat the global tobacco epidemic.