How Big Tobacco targets children

Tobacco companies have a big problem. Their products kill about 1,200 of its customers every day or about 440,000 people a year across the United States.With the exhaustion like that when they go to find a replacement for all those, the disappearance of smokers? Where do they go to work the legions of new users of tobacco? Parents beware: they go for our children.

Despite new laws and legal settlements, which restrict how tobacco companies can market their products, the industry spends more money than ever to encourage their children, and my thinking that tobaccos use is normal and acceptable part of growing up.Marketing of cigarettes and smokeless tobacco products now exceeds $ 10 billion a year – or about $ 1 million per hour – in accordance with the Federal Trade Commission. This is a 52-percent increase in spending, as in all branches of the legal settlement, imposed strict controls on tobacco promotion in 1998.

The report recently released by the U.S. health care, tobacco use among youth and adolescents concluded that scientific evidence is “consistent and consistently point to the deliberate marketing of tobacco products to young people as the cause of tobacco use by young people.”It makes sense for Big Tobacco to send their sales pitch in children. According to the chief doctor, hardly anyone came, on the subject of tobacco marketing after adolescence. Among adults who smoke daily, 88 percent started smoking before the age of 18 and 99 percent started before 26 years.

The sad result of the power industry marketing to children is a flattening of more than ten years of progress in reducing youth tobacco use began at the national level. Now, every day approximately 3,800 children in the United States smoke their first cigarette, according to the report of the chief physician. Nearly 25 percent of the national high school smoke, compared with about 20 percent of the adult population. At the same time, about 1 in 10 male high school students use smokeless tobacco, and 1 in 5 smokes a cigar, the report said.

Fortunately, the Marin County rates of smoking among young people is much lower and only about 5 percent of 12 – to 17-year-olds reported smoking cigarettes. You may wonder how the industry can spend so much money on marketing now. In the end, tobacco advertising is banned on television, radio and billboards, and it is much less common today in magazines and newspapers.

Long gone are the kid-friendly cartoons, like Camel and lasting icons, like a man, Marlboro brand of cigarettes. So where does all the money spent? Short answer: It’s Time posted where it can reach their children in the smart way to encourage them to become new customers. Campaign for Tobacco-Free Kids, the advocacy group based in Washington, DC, cites four main strategies:

• Increased advertising and discounting of tobacco products in shops, places where two-thirds of teenagers have been known to visit at least once a week, candy, soft drinks and snacks after school. Many of these stores are plastered with famous images of tobacco and branding, inside and out. Tobacco companies often give discounts retailers are making their products more affordable for cash-strapped young consumers.

• Increased sales of smokeless tobacco, as well as the promotion of new smoke-free candies. Traditional chewing tobacco is being actively marketed in flavors such as cherry and apple trees, and new smokeless, that look like breath strips, mint chocolate or even a toothpick will become available. Some of these new products, while very addictive, dissolve, like candy and it is easy to hide in the school or at home.

• The spread of cheap, sweet scented miniature cigars. With colorful packaging and flavors such as chocolate, strawberries, peaches and grapes, industry circumvent the federal ban on candy flavored cigarettes, selling these products as “little cigars.” These issues are attractive to young customers.

• Increasing cigarette brands most popular among children. Knowing that more than 80 percent of adolescent smokers prefer the three popular brands in the industry recently rolled out a new cigarette product lines aimed at women and other target groups, using these familiar brands.

Even many of the new youth smokeless products have this baby attractive names and logos. Unfortunately, the tobacco industry proves once again that he decided to enslave the next generation of its toxic products. There is hope, however. Young people who do it in their teens and in their mid-20s without becoming addicted to cigarettes and other tobacco products will be lost forever, like Big Tobacco clients. If parents, teachers, health workers and other adults can work together to ensure that our young people who are vulnerable through age without tobacco is part of their lives, we can hasten the day when no one in Marin County kills more from tobacco-related causes.

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