Creamy snuff is a tobacco paste, consisting of tobacco, clove oil, glycerin, spearmint, menthol, and camphor, and sold in a toothpaste tube. It is marketed mainly to women in India, and is known by the brand names Ipco, Denobac, Tona, Ganesh. It is locally known as “mishri” in some parts of Maharashtra. According to the U.S. NIH-sponsored 2002 Smokeless Tobacco Fact Sheet, it is marketed as a dentifrice. The same factsheet also mentions that it is “often used to clean teeth”. The manufacturer recommends letting the paste linger in the mouth before rinsing.